Yanmar Global Site & Four Local Site
Undertook the site renewal of YANMAR Co., Ltd. Global and 4 local sites; China, Thailand, India, and Indonesia. In more than 10 countries centered around Asia, each country is going to conduct business marketing with global branding and digital. We engaged in the strategy planning, production, and development of the site which plays a pivotal role in their marketing.
Sites and the management of the site operation have been conducted individually in each country. We unified those brand images, global templates, and CMS (Contents Management System), coordinated it with CRM software, the sales support tool, and organized the framework for marketing in each country.
We reviewed the entire site contents, user needs, and business requirements, and organized the stress-free lead tracks to various contacts and dealer search. We aimed to maximize the conversion rate by optimizing the usability.
Also, we installed our original CMS to facilitate the multi-languages and updates by each country. We arranged the way to easily update news releases and product information without depending on a literacy level of the person who conducts the task.
We continue to support the site operation which includes communication with local staff and updates of the contents.
YANMAR Co., Ltd.