Panasonic "PLAY!! NIGHT COLOR"
Undertook the site renewal of Panasonic "NIGHT COLOR Series". The renewed site introduces the products "NIGHT COLOR Series" designed for Arasaa, customers who are around 30 years old. Based on a "Partner of Your Nighttime Housework" concept, the site introduces the products which focus on efficient functions, compact size for apartments, and simple designs which especially paid attention to its texture.
Upon the site renewal, we organized contents which did not belong to anywhere, and linked them to related product information for each in order to create a product-based simple site structure which appeals more strongly for products. Also, the site corresponds to responsive web design which enables adequate site displays in various devices, such as PC, tablet and Smartphone; thus the site has been developed from 1 source, instead of creating multiple HTMLs.