Mitsubishi Electric "From ME"
About Project
Created "from ME", a new category designated for a corporate PR, for the corporate site of Mitsubishi Electric Corporation.
Solution
Core elements of the business domains of Mitsubishi Group, "Technology", "Ecology", and "Science". "People and History" which focus on people who supported the Group and its history. And, "Promotion" which highlights various activities of the Group.
Above 5 categories as a base, "from ME" was created as a platform to deliver essences of the Group to people within and outside the Group.
Also, it aims to strengthen its value as the company's owned media by upgrading and expanding quality of the contents.
We also established facebook page as the window for communication with users along with the opening of "from ME".
We've undertaken the concept and contents making, site designing, construction and continuing operation of "from ME".
Award
2012 Silver Prize in , Website, BtoB Advertising Association Japan
Client
Mitsubishi Electric Corporation
Agency
iPLANET Incorporated
Partner
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Credit
Fuyuki Hara(Pr)
Hiroshi Nakagawa(D)
Hideo Miyagi(Ds)
Masato Yamaguchi(Ds)
Hiroyo Kida(Pg)
Yukiko Sugiyama(ME)
Launch Project
