Renewed "Daiwa House Official Smartphone Site" for Daiwa House.
We determined the contents and functions from the user needs and business requirements, and optimized the structure and user interface to achieve stress-free access to information for the users. Lead tracks to the conversion (catalog request, exhibit search, etc.) is optimized.
We also strengthened the functions which utilize the merits of Smartphone such as GPS location service and direct calls from the site.

As regards the user interface, to improve the product search, the layout and button rule demonstrate consistency, also reduce any confusion to lead the users to actions from any point, such as catalog request and exhibit search.

In terms of the contents, we made product pictures larger than ever in each page to be able to deliver the appealing points of the products from images. The new font size also expects access from a wider range of the users. It is ensured that the information and brand images are delivered with accuracy.

Since the amount of information has increased, we carefully tuned buttons and space while making sure to avoid troubles in operation and visual tightness. We paid careful attention to express the depth of the company and the brand image.

DAIWA HOUSE INDUSTRY CO.,LTD.

Shinwa Agency CO.,LTD.

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Junya Abe(Pr)
Daisuke Yoshimori(CD)
Hideo Miyagi(AD,Ds)
Sho Kuwabara(Ds)
Yukiko Sugiyama(ME)
Kentaro Yama(TD)