DNP x 1PAC Shashinki ver.2 {Font} Face to Face
About Project
Created a digital signage for the exhibition "Shueitai-ten 100" held to commemorate the 100th anniversary of DNP's shueitai. It was the only digital signage among all.
Solution
When visitors hand-write words on iPad, their strokes are displayed in the tall vision of 42inch x 2. Analyzed and transformed to shueitai font. Words written by various visitors are collected and saved as a part of the bigger font-face. The collected words then emerge as a sentence.
Font which appears immediately when you tap a keyboard; we fostered a new experience by adding embodiment to the action which is to "convert" fonts. The beauty of shueitai is expressed through the sequence from a font face to the next.
Shashinki ver.2, only digital signage, traveled to 3 locations in Japan where "Shueitai-ten 100" was held.
Client
Dai Nippon Printing Co., Ltd.
Agency
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Partner
Dai Nippon Printing Co., Ltd.
Credit
Daisuke Ikuta(DNP)
Tetsuya Ueda(DNP)
Shinji Yamaguchi(Pg)
Kentaro Yama(Pg,TD)
Hideo Miyagi(AD,Ds)
Launch Project
