MIRRAZA SHINJUKU Interactive Sign System.
About Project
Undertook planning and development of the interactive sign system for MIRRAZA SHINJUKU, opened in September 16, 2010 as a part of Shinjuku Station East Exit Joint Development Project
Solution
With a concept of "Mirror of the Shinjuku - Shinjuku no ashita wo utsushidasu", Mirraza Shinjuku opened in the East exit of Shinjuku Station. Its exterior shines with the transparent façade wrapped in glass, also cutting-edge fashion brands such as TOPSHOP/TOPMAN's flag shops and entertainment facilities occupy the building. It was born as a new landmark of Shinjuku.
In this project, we undertook the sign design, product design, and digital signage of the building interior, and engaged in the total designing as "interactive sign system".
We paid a careful attention to fostering MIRRAZA brand throughout the building. Unified the sign design with a stylish form. Also, we installed 2 large LC displays to a walk-through which run from the entrance to the elevator, and designed a shelf for shop leaflets. The shelf reflects the overall concept of Mirraza. Each display introduces image videos of each shop. Digital signage reacts to visitors' live motion. We coordinated the space where visitors can experience MIRRAZA brand once they enter the building.
Client
Nomura Real Estate Development Co., Ltd.
Agency
Dai Nippon Printing Co., Ltd.
Partner
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Credit
Junya Abe (Pd)
Fuyuki Hara (CD,AD)
Hideo Miyagi (AD,Pg)
Masayuki Nomura (TD)
Sho Kuwabara (Ds,Pg)
Shinji Yamaguchi (Pg)
