iKnow - Ad:TechTokyo2013 Live Movie
Guerrilla Promotion Plan, performance and post-production for Cerego Japan Inc Language Learning Service: iKnow!. At ad:tech tokyo 2013, happening just before keynote opening, a screen and "Live Movie" (interactive sketch) was acted out with actors and live audiences, aimed at motivation to learn English, and easy ways to get started with English.
We did this project, from the concept of the project, the flow of story, cast selection and actual day operation, to the movie, with additional attention and efforts on the CG and sound, screened on the day itself for the live sketch. We also distributed flyers outside the location of the live move to the full audience of 1200 people, generating high awareness and publicity with our approach.