Wacoal Smart Phone Site Member Contents Development
We undertook the development of the member contents of Wacoal Corporation and My Wacoal Smartphone contents.
We optimized UI and added new functions to the contents provided to the members; the contents that were provided for viewing on PC are now viewable on Smartphone without any stress.
Followed by Wacoal Smartphone site release in 2012 spring, we optimized the member site of MyWcoal, which was already available for PC.
It provides new functions, such as applying campaign, recommendation, and favorite, in optimized UI, and supports increasing accesses from Smartphone.
Also, more personal functions, which were missing in the previous site, are added – calendar, registration of one’s size, and item recommendation per registered size. It strengthened its role as a digital marketing tool, which has been a long-time mission.
In terms of implementation, we gave a proper attention to expected future devices by compiling the linkage point between the member information and database in API, while utilizing existing data.
Based on the Smartphone’s member function, 1PAC Inc. continues to provide benefits to the users and support Wacoal Corporate for achieving the business mission.