KIRARA INSURANCE SERVICE Smart Phone Site
We undertook the development of Kirara Insurance Smartphone site.
To honor a sense of security and trust, in which Kirara Insurance Service communication word “Itsumo mijika ni zutto anshin wo (“Always a relief, by your side”) carries, we took account of contents and leading elements required for Smartphone, then developed the user interface.
In terms of the user interface, we considered a display size of Smartphone, which continues to increase, and its usability. Based on tests we conducted on a number of actual machine, we under-went fine tunings and shaped into simple and clear UI.
As regards the contents, it was not a simple conversion of the existing site into Smartphone site. We evaluated the contents and users’ access situations, then added new functions, such as a simple estimation tool enabled to calculate approximate insurance costs and coping contents upon accidents, in order to achieve more purpose-oriented website.
KIRARA INSURANCE SERVICE CO.LTD
NTT ADVERTISING, INC.